By Harvard Business Review

 

One of the challenges of being a CEO is that you rarely are asked to choose between a wrong or right answer. Instead, chief executives are often presented with two “right” answers, but one is slightly worse. Strategy, after all, is about tradeoffs — choosing where to focus. At the strategic level, picking a slightly better option can create tremendous value. Pick the slightly worse one and the consequences can be far reaching.

 

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Publication category: CEO